Article 1. Definitions
Capitalized terms defined in the General Terms and Conditions shall, unless otherwise defined herein, have the same meanings when used in these Specific Terms, and in addition:
1. “LINE Points” shall mean the virtual currency used in connection with the LINE Services which Partner may purchase from LINE for distribution to Users, free of charge for promotional purposes.
2. “LINE General Service” shall mean an instant message and free call service to Users operated and provided by LINE and its Affiliates through any access equipment, including Personal Computers, tablet devices, and mobile devices.
3. "LINE Partner Service" shall mean the Official Account, Sponsored Stickers, Line Points, Official Home, Live Chat, Live Cast, On Air, and/or any other services specially customized for Partner pursuant to this Agreement.
4. “LINE Stickers” shall mean any images that have been designed by LINE or its Affiliates which can be downloaded by Users, and which may or may not have utilized Contents using the intellectual properties owned by LINE (or its Affiliates).
5. “Live Cast” shall mean a broadcasting service provided by LINE that provides one-way video output to be shared with Users.
6. “Live Chat” shall mean an instant messaging service provided by LINE that provides two-way text communication.
7. “Official Account” shall mean the designated user account that Partner may utilize to communicate with Users including but not limited to transmitting Contents on LINE platform.
8. “Official Home” shall mean a homepage made available to promote Partner on LINE platform.
9. “On Air” shall mean the feature whereby Partner allows Users to chat with Partner on a real time basis during a designated time block.
10. “Partner Stickers” shall mean Stickers designed by Partner, provided to LINE to make them available for Users on LINE's platform.
11. “Sponsored Stickers” shall mean any Stickers that are paid for and released by Partner pursuant to the Major Terms as attached to this Agreement.
12. “Sticker” shall mean any digital image, emoticon and/or character created and produced for the purpose of being downloaded by Users and used mainly on LINE's platform and/or in connection with the LINE General Service, among other things.
Article 2. Partnership; Responsibilities; Obligations
1. Partner shall provide the Contents to Users via its Official Account and/or Official Home in the form and frequency as set forth in the Major Terms.
2. Partner shall have ownership of intellectual property rights to all Contents provided by Partner via its Official Account and/or Official Home.
3. Provider shall, or shall ensure that LINE shall, develop with reasonable care and skill and provide functions, which will enable Partner to promote itself by providing Contents and/or any other information to Users via its Official Account and/or Official Home.
4. Parties may jointly engage in marketing and advertising activities to promote the LINE General Service and/or the LINE Partner Service and the products and/or services of Partner pursuant to the Major Terms.
5. Provider may or shall ensure that LINE may perform any of its obligations or exercise any of its rights under this Agreement by itself or through its Affiliates.
6. Partner hereby grants Provider (and in the case where the Provider is LINE, Partner hereby grants to LINE (and its Affiliates)) and Users any and all necessary rights to use Contents within the LINE General Service and the LINE Partner Service.
7. Partner acknowledges that the LINE General Service (including, without limitation, all content, text, images, software, media and other materials used in connection with the LINE General Service) is proprietary to or licensed to LINE, protected under copyright and other intellectual property laws, and may not be reproduced, modified, transmitted, displayed, published or distributed without the express prior written consent of LINE.
8. Partner shall not:
(i) in any way suggest that Provider or LINE is endorsing any products or services of Partner; or
(ii) misrepresent the relationship between Partner and Provider or between Partner and LINE or its Affiliates nor present any information whether it is true or not that may be harmful or damaging to Provider, LINE or its Affiliates; or
(iii) except as expressly permitted in writing by Provider or where Provider is not LINE, by Provider on behalf of LINE or otherwise under this Agreement, use any of LINE’s or its Affiliates’ Trademarks; or
(iv) alter, block or otherwise prevent the display of any content of the LINE General Service.
Last updated on October 19,2016