ADVERTISEMENT SERVICES GUIDELINES


The Guidelines set forth below are applicable to all Advertisement Services and any other Services used by Partner for advertisement purposes. 

A. General criteria for advertising any merchandise or service
The Advertiser shall comply with the relevant laws and regulations as well as the following general criteria for advertising any merchandise or service on LINE TV, LINE Timeline, and/or any other platforms (as the case may be).
 
1. Consumer Protection Act
The contents of the advertisement shall not contain any statement or data that is:
• false or exaggerated statements (unless it is publicly known that such statements definitely cannot be true); 
• a statement that may lead to a material misunderstanding concerning the product or service, regardless of whether it was through application of, or reference to, technical reports, statistics, or anything untrue or exaggerated;
• a statement that directly or indirectly encourages the commission of an unlawful or immoral act, or which adversely affects the national culture;
• a statement that will cause disunity or adversely affects the unity of the public; or
• otherwise a prohibited statement as prescribed in the Ministerial Regulations issued under the Consumer Protection Act, B.E. 2522 (1979) ("CPA").
Violation of the CPA carries a maximum combined penalty of up to six months' imprisonment and THB 50,000 fine.

2. Act Governing the Commission of Offences Relating to Computers
The Act Governing the Commission of Offences Relating to Computers, B.E. 2550 (2007) ("Computer Crimes Act") prescribes that the contents of the advertisement shall not contain any statement or data that is:
• spurious; 
• false and likely to cause damage to national security or stir up public agitation;
• offense relating to the security of Thailand or terrorism offense under the Penal Code;
• obscene and may be accessed by the public; or
• dissemination or resending of the above mentioned statements to others.
Violation of the Computer Crimes Act carries imprisonment maximum combined penalty of up to five years' imprisonment and THB 100,000 fine.

3. Other prohibited or restricted manners of advertising
3.1 Inducing advertisement of vague messages
• The advertisement shall not display, use or advertise the name, brand, trademark, copyright, patent, and/or any other intellectual property without permission or consent of the right holders. 
• The content of the advertisement shall be clear and legible.
• The advertisement shall not contain false or exaggerated statements. 
• The advertisement shall not cause misunderstanding in the essential elements concerning goods or services, refer to any false, insubstantial or exaggerated technical report, statistics or anything and contain statements that an ordinary person knows cannot be trusted.
• The advertisement shall not directly or indirectly encourage the commission of an unlawful or immoral act, or adversely affect the national culture.
• The advertisement shall not cause disunity or adversely affect the unity among the public. 
• The advertisement shall avoid using comparative and superlative words such as "the most", "first" "100%" or other words with similar meaning in the advertisement unless the Advertiser has evidence to prove that such product or service has the mentioned qualifications.
3.2 Erotic advertisements
• If the advertising materials for any adult products or non-adult products are presented in "exposing", "seducing" or "nude" manners, it should be deemed as erotic advertisement. Erotic advertisement shall be avoided as it may be deemed as an immoral act or as affecting the national culture.
• Advertising material containing sexual innuendo, including pictures exposing skin and nudity, promoting such contents shall be avoided as it may be deemed as an immoral act or as affecting the national culture. 
• In other circumstances on the threshold of becoming erotic and potentially offending the netizens, LINE may exercise its judgment in determining whether or not to prohibit such advertisement.
3.3 Illegal or unauthorized advertising elements (images and video/music) 
• Images of individuals (such as singers or politicians), groups, or companies and so on, shall neither be utilized for advertisement without permission or authorization from the right holders, nor express or imply exaggerated or untruthful statements.
• Videos, music and music videos shall not be utilized for advertisement without permission or authorization from the right holders.

 B. Specific criteria for advertising certain types of merchandise or service
The Advertiser shall comply with the relevant laws and regulations as well as the following specific criteria for advertising certain types of merchandise or service on LINE TV or LINE Timeline and/or any other platforms (as the case may be).
 
1. Merchandise prohibited from being advertised
1.1 Tobacco products
• Tobacco Product Control Act  
The Tobacco Product Control Act, B.E. 2535 (1992) prohibits advertising or broadcasting by any means whatsoever of tobacco products or broadcasting the name or mark of the tobacco products or goods having such an appearance as to be understood as an imitation of such tobacco products.
Violation of such Act carries a maximum fine of not more than THB 200,000.
 
1.2 Adult products (videos, books, sex products, etc.) 
• Penal Code
Dissemination, distribution or advertising of obscenity is a criminal offence that carries a maximum combined penalty of up to three years' imprisonment and THB 6,000 fine.
Dissemination, distribution or advertising of child obscenity (age below 18 years old) is a criminal offence that carries a maximum combined penalty of between 3 and 10 years' imprisonment and a fine of between THB 60,000 and 200,000.
• Medical Devices Act
Advertising of adult products which fall within the meaning of "medical devices" under the Medical Devices Act, B.E. 2551 (2008) ("Medical Devices Act") must be permitted by the competent authorities. Advertising of medical devices  without permission from the authority is a criminal offence that is punishable under the Medical Devices Act by a maximum of up to six months' imprisonment and THB 50,000 fine. 
In addition, advertising of medical devices that are either  not permitted, or inconsistent with the permission from the authority, i.e. false or exaggerated, or which states the capability to prevent, heal, relieve, or remedy a disease or symptom, etc., is prohibited and carries a maximum combined penalty of up to one year's imprisonment and THB 100,000 fine.
Any person who violates an order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of up to two years' imprisonment and THB 200,000 fine, and shall be liable for a fine of THB 1,000 per day for each day that such person is in violation until such person complies with the said order.
 
1.3 Aids to pass drug tests 
• Drugs Act 
Under the Drugs Act, B.E. 2510 (1967) ("Drugs Act"), advertising of a drug which claims to cure, mitigate, treat or prevent diabetes, cancers, tuberculosis, leprosy, sickness related to heart and brain, or is false or exaggerated, impolite, or by means of singing and dancing, or showing the distress or suffering of a patient, is not permitted. Violation of such Act carries a fine of not more than THB 100,000.
Any person who violates the order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of up to three months' imprisonment and THB 5,000 fine, and shall be liable for a fine of THB 500 per day for each day that such person is in violation until such person complies with the said order.
• Medical Devices Act
Advertising of aids to pass drug tests which fall within the meaning of "medical devices" under the Medical Devices Act must be permitted by the competent authorities. Advertising of medical devices without permission from the authority is a criminal offence that carries a maximum combined penalty of up to six months' imprisonment and THB 50,000 fine. 
In addition, advertising of medical devices that are either not permitted, or inconsistent with the permission from the authority, i.e. false or exaggerated, or which states the capability to prevent, heal, relieve, or remedy a disease or symptom, etc., is prohibited and carries a maximum combined penalty of up to one year's imprisonment and THB 100,000 fine.
Any person who violates an order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of up to two years' imprisonment and THB 200,000 fine, and shall be liable to a fine of THB 1,000 per day for each day that such person is in violation until such person complies with the said order.
 
1.4 Anti-government actions and violence
• Penal Code 
Advertising by spoken word, in writing, or any other means to cause alteration in the laws of the State or government by the use of force or harm, cause disturbance or disobedience among the public in Thailand, or cause the public to violate the laws of the state is not permitted and is punishable by imprisonment for not more than seven years. Stating disagreement with or campaigning against a candidate for government agencies, a political party or public administration in good faith is generally permissible.
Advertising to induce any person to become a member of a secret society or an unlawful assembly to commit unlawful offense carries a maximum combined penalty of up to seven years' imprisonment and a fine of not more than THB 14,000.
• Notice of the National Council of Peace and Order Re: Prohibition of Political Gathering
The Notice of the National Council of Peace and Order (NCPO) No. 7/2557 Re Prohibition of Political Gathering prohibits political gatherings of five or more persons. Violation of this Order carries a maximum combined penalty of up to one year's imprisonment and THB 20,000 fine. Advertising of a political gathering may be deemed as being in support of such act and carries a maximum penalty of not more than two thirds of the criminal penalty for violation of the Order as aforesaid.
• Order of the Head of the NCPO Re Maintaining Public Order and National Security
The Order of the Head of the NCPO No. 3/2558 Re Maintaining Public Order and National Security prohibits political gatherings of five or more persons without permission of the head of the NCPO. Violation of this Order carries a maximum combined penalty of up to six months' imprisonment and THB 10,000 fine. Advertising of a political gathering may be deemed as being in support of such act and carries a maximum combined penalty of not more than two thirds of the criminal penalty for violation of the Order as aforesaid.
 
1.5 Narcotic drugs and psychotropic substances
• Narcotic Drugs Act
The Narcotic Drugs Act, B.E. 2522 (1979) prohibits the advertising of narcotic drugs. Violation of such Act carries a maximum combined penalty of up to two years' imprisonment and between THB 20,000 and 200,000 fine.
• Psychotropic Substances Act 
The Psychotropic Substances Act, B.E. 2518 (1975) prohibits the advertising of psychotropic substances. Violation of such Act carries a maximum combined penalty of up to three years' imprisonment and THB 60,000 fine. 
 
1.6 Miracle cures
• Drugs Act 
Advertising or promotion of miracle cures that purport to be completely capable of curing, mitigating, treating or preventing a disease or illness is prohibited under the Drugs Act. Violation of such Act carries a fine of not more THB 100,000.
Any person who violates the order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of up to three months' imprisonment and THB 5,000 fine, and shall be liable for a fine of THB 500 per day for each day that such person is in violation until such person complies with the said order.
 
1.7 Prostitution
• Prevention and Suppression of Prostitution Act
The Prevention and Suppression of Prostitution Act, B.E. 2539 (1996) (the "Prevention and Suppression of Prostitution Act") prohibits the advertising of prostitution, and violations carry a maximum combined penalty of between six months and two years' imprisonment and between THB 10,000 and 40,000 fine.
 
2. Merchandise with restrictions on advertisement
2.1 Food, health food, drugs (including birth control/contraceptives), medical devices (condom, contact lens, alcohol testing, birth control/contraceptives) and medicaments (drugs and medical devices inclusive) 
• Food Act
The Food Act, B.E. 2522 (1979) prohibits the advertising of benefits, qualities or efficacies of foods which are false or misleading, which carries a maximum combined penalty of up to three years' imprisonment and THB 30,000 fine. 
The advertising of benefits, qualities, or efficacies of foods for trading purposes via radio broadcasting, television, motion picture, newspaper, printed media, or by any other means must be permitted by the Food and Drug Administration (FDA). Any such advertising without permission from the FDA carries a fine of not more than THB 5,000.
• Drugs Act 
Advertising of a drug which claims to cure, mitigate, treat or prevent diabetes, cancers, tuberculosis, leprosy, sickness related to heart and brain, or is false or exaggerated, impolite, or by means of singing and dancing, or showing the distress or suffering of a patient, is not permitted and carries a fine of not more than THB 100,000.
Any person who violates the order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of  up to three months' imprisonment and THB 5,000 fine, and shall be liable for a fine of THB 500 per day for each day that such person is in violation until such person complies with the said order.
• Medical Devices Act
Advertising of medical devices must be permitted by the competent authorities. Any such advertising without permission from the authority carries a maximum combined penalty of up to six months and THB 50,000 fine. 
In addition, the advertising of medical devices that are either not permitted, or inconsistent with the permission from the authority, i.e. false or exaggerated, or which states the capability to prevent, heal, relieve, or remedy a disease or symptom, is prohibited and carries a maximum combined penalty of up to one year's imprisonment and THB 100,000 fine.
Any person who violates an order of the competent authorities to cease advertising the infringing advertisement shall be liable for a maximum combined penalty of up to two years' imprisonment and THB 200,000 fine, and shall be liable for a fine of THB 1,000 per day for each day that such person is in violation until such person complies with the said order.
 
2.2 Gambling 
• Gambling Act 
The Gambling Act, B.E. 2478 (1935) ("Gambling Act") prohibits the advertising of gambling activities in nos. 1-16 in List A and no. 16 in List B (provided below) without permission from the authority, and violations carry a maximum combined penalty of  between three months and three years' imprisonment together with a fine of between THB 500 and THB 5,000.
List A 
• Huay Kaw Khaw
• Po Pan
• Po Kam
• Thua
• Paetkae, Changnga or Quinze
• Twelves Stakes
• For Tam Dominoes
• Bia Boke, odds and even or Eechong
• Three Cards
• Three Sticks
• Changnga or Pok
• Mai Dam Mai Daeng, Pla Dam Pla  Daeng or Ee Dam Ee Daeng
• Ee Pong Drop
• Kamtat
• Mai Mun or other wheels of fortune
• Picture Guessing

List B
• 16 lotteries, raffles, and any games of chance
Advertising of other types of gambling mentioned in the Gambling Act carries a maximum combined penalty of up to two years' imprisonment and THB 2,000 fine.
 
2.3 Escort service and adult dating
In general, there is no specific law expressly restricting the advertisement of escort services or adult dating services. The content of any advertisement for escort services or adult dating services is controlled or prohibited by generally applicable laws and regulations, i.e. the CPA, the Computer Crimes Act, etc., which varies on a case-by-case basis.
• Anti-Trafficking in Persons Act
The Anti-Trafficking in Persons Act, B.E. 2551 (2008) ("Anti-Trafficking in Persons Act") prescribes that if the advertising of escort service or adult dating service is considered as assisting, aiding, supporting, inducing or suggesting the trafficking in persons, such advertising is prohibited and carries a maximum combined penalty of between 4 and 10 years' imprisonment together with a fine of between THB 80,000 and THB 200,000.
• Prevention and Suppression of Prostitution Act
The Prevention and Suppression of Prostitution Act prohibits any advertising of an escort service or an adult dating service if such advertising is considered to be inducement or solicitation for prostitution of the advertiser or others and carries a maximum combined penalty of between six months and two years' imprisonment and a fine of between THB 10,000 and THB 40,000.
 
2.4 Transnational marriage matchmaking services 
In general, there is no specific law restricting transnational marriage matchmaking services. The content of advertisement of transnational marriage matchmaking service is controlled or prohibited by generally applicable laws and regulations, e.g. the CPA, the Computer Crimes Act, etc., which varies on a case-by-case basis.
• Anti-Trafficking in Persons Act
If the advertising of any transnational marriage matchmaking service is considered to be assisting, aiding, supporting, inducing or suggesting trafficking in persons, such advertising is prohibited and carries a maximum combined penalty of between 4 and 10 years' imprisonment together with a fine of between THB 80,000 and THB 200,000.
• Prevention and Suppression of Prostitution Act
If the advertising of transnational marriage matchmaking service is considered to be inducement or solicitation for prostitution of the advertiser or others, such advertising is prohibited under the Prevention and Suppression of Prostitution Act and carries a maximum combined penalty of between six months and two years' imprisonment and between THB 10,000 and THB 40,000 fine.
 
2.5 Security service
• Security Service Business Act, B.E. 2558 (2015) 
The Security Service Business Act, B.E. 2558 (2015) prescribes that advertising of security service is not prohibited under the Act. However, the content of advertisement of security service must not contain any prohibited statements under any applicable laws or regulations, i.e., the CPA, the Computer Crimes Act, etc. 
 
2.6 Plastic surgery and medical services
• Sanatorium Act 
The Sanatorium Act, B.E. 2541 (1998) generally permits the advertising of plastic surgery service but prescribes that such advertising shall not contain any statement that is false, exaggerated or may cause material misunderstanding of the business of the sanatorium.
Violation of such Act carries a fine of not more than THB 20,000 and a fine of not more than THB 10,000 per day during the violation period until the cessation of such advertising.
• Practice of the Art of Healing Act
The Practice of the Art of Healing Act, B.E. 2542 (1999) prohibits the advertising of a licensed practitioner's practice or skills for any purposes which are not for academic, education, public interest and declaration of honor purposes.
Violation of such Act shall be censured by the professional commission and is punishable by warning, probation, suspension of license for not more than two years, or cancellation of license.
• Medical Professionals Act 
The Medical Professionals Act, B.E. 2525 (1982) prohibits the advertising of oneself as a specialist in any field of medical practice without a license for that field.
Violation of such Act shall be censured by the professional commission and is punishable by warning, probation, suspension of a license of up to two years, or cancellation of license. In addition, it carries a maximum combined criminal penalty of up to one year's imprisonment and THB 10,000 fine.
• Pharmaceutical Professionals Act 
The Pharmaceutical Professionals Act, B.E. 2537 (1994) prohibits the advertising of oneself as a specialist in any field of pharmaceutical practice without a license for that field.
Violation of such Act shall be censured by the professional commission and is punishable by warning, probation, suspension of license for not more than two years, or cancellation of license. In addition, it carries a maximum combined criminal penalty of up to one year's imprisonment and THB 10,000 fine.
• Dental Professionals Act
The Dental Professionals Act, B.E. 2537 (1994) prohibits the advertising of oneself as a specialist in any field of dental practice without a license for that field.
Violation of such Act shall be censured by the professional commission and is punishable by warning, probation, suspension of license for not more than two years, or cancellation of license. In addition, it carries a maximum combined criminal penalty of up to one year's imprisonment and THB 10,000 fine.
• Nursing and Midwifery Professionals Act
The Nursing and Midwifery Professionals Act, B.E. 2528 (1985) prohibits the advertising of oneself as a nurse or midwife without registration or a specific license in that field.
Violation of such Act shall be censured by the professional commission and is punishable by warning, probation, suspension of license for not more than two years, or cancellation of license. In addition, it carries a maximum combined criminal penalty of up to two years' imprisonment and THB 20,000 fine.
 
2.7 Armaments 
The Act Controlling Firearms, Ammunition, Explosives, Fireworks and Imitation of Firearms, B.E. 2490 (1947) prescribes that the advertising of firearms, ammunition, explosives, fireworks and imitation firearms without permission from the authority is a criminal offense which carries a maximum combined penalty of between 1 and 20 years' imprisonment and between THB 2,000 and THB 40,000 fine.
 
2.8 Film and video 
• Motion Picture and Video Act 
The Motion Picture and Video Act, B.E. 2551 (2008) prescribes that the advertising of film and video without permission from the authority carries a fine of between THB 200,000 and THB 1,000,000.
 
2.9 Immigration 
In general, there is no specific law restricting the advertising of immigration businesses. The advertising of immigration businesses is controlled or prohibited by generally applicable laws and regulations, i.e. the CPA, Computer Crimes Act, etc., which varies on a case-by-case basis.
 
2.10 Election and opinion polls 
• Organic Act on the Election of Members of the House of Representatives and the Installation of Senators
The Organic Act on the Election of Members of the House of Representatives and the Installation of Senators, B.E. 2550 (2008) prescribes that the results of an opinion poll relating to voting in an election during seven days' period prior to the election day until the closing time of voting must not be publicly disclosed nor broadcast. Violation of such carries a maximum combined penalty of up to three months' imprisonment and THB 6,000 fine.
 
2.11 Liquor and alcohol
• Alcoholic Beverages Control Act 
The Alcoholic Beverages Control Act, B.E. 2551 (2008) prohibits the advertising, broadcasting or displaying of product, container, name or trademark of alcoholic beverages that promotes its effectiveness, qualifications or induces other persons to drink such alcoholic beverage, either directly or indirectly.
Advertisement or public relations provided by the manufacturer of any kind of alcoholic beverages shall only be made for the purpose of giving information thereof, or providing social creative knowledge without displaying illustration of such alcoholic beverages or its packaging, except for the display of the symbol of such alcoholic beverage or that of its manufacturer, which shall be displayed subject to the following conditions:
- Such symbol can only be displayed to provide information about such alcoholic beverages or social creative knowledge. 
- Such symbol shall not promote its effectiveness, qualifications or induce other persons to drink.
- Such symbol shall not be a picture of such alcoholic beverages or any part of their containers. 
- Such symbol shall not cover more than 5 percent of the size of the advertisement, must not be shown for more than two seconds, must only be shown between 10:00 p.m. and 5:00 a.m., and must be shown at the end of such advertisement.
- The advertisement must contain a health warning statement, and such health warning statement and its characteristics, format, and size must be in accordance with the Notification of the Alcoholic Beverage Control Committee Re: Pattern and Method for the Display of Logo of Alcoholic Beverage or Logo of the Company Manufacturing Alcoholic Beverages, B.E. 2557 (A.D. 2014). The Notification provides that in advertising of alcoholic beverages via television, film, electronic device, or any similar means, the health warning statement shall be shown both in the form of audio and text. 
o For audio, every syllable must be clear and understandable. The volume of the health warning shall be of the same level as that of the main message of the advertisement; and
o For text, the health warning shall be on top of the advertisement and its size shall not be less than one-third of the whole advertising area. The duration of display of health warning for audio and text shall not be less than two seconds and use the format as prescribed in the Notification.
o The required health warning under the Notification to be displayed on the advertisement could be one of the following:
 Alcoholic beverage could lead to cancer.
 Alcoholic beverage could lead to dementia. 
 Alcoholic beverage could lead to disability.
 Beer could lead to cancer.
 Beer could lead to dementia.
 Drinking beer could lead to disability.
 Drinking wine could lead to cancer.
 Drinking wine could lead to dementia.
 Drinking wine could lead to disability.
The above required details shall not apply to advertisements that originated outside of Thailand.
Violation of such Act shall carries a maximum combined penalty of up to one year's imprisonment and THB 500,000 fine.  In addition, violators shall be liable for a fine of not more than THB 50,000 per day during the violation period until the cessation of such advertising.

2.12 Cosmetics
• Cosmetics Act
The Cosmetics Act, B.E. 2558 (2015) prescribes that the advertising and broadcasting of cosmetics shall not contain any statement that is unfair, false, exaggerated unlawful, immoral, or statements that adversely affect the national culture, and shall not be effected by a method which may be harmful to health, or cause physical or mental harm or annoyance to customers.
Violation of such Act carries a maximum combined penalty of up to one year's imprisonment and THB 100,000 fine.

2.13 Legal services
• Lawyers Act and Regulations of the Law Society Concerning Professional Ethics 
The Lawyers Act, B.E. 2528 (1985) and Regulations of the Law Society Concerning Professional Ethics, B.E. 2529 (1986) permits the advertising of legal services. However, the advertisement for legal services shall not contain the billing rate for conducting a case, advertising that a case will be conducted at no charge, or advertising the names, qualifications, positions, addresses or office in a boastful way that invites people with legal proceedings to seek out (the lawyer) to represent them or to plead for them, except for displaying the names, qualifications and so forth appropriately and politely.
The investigation committee is entitled to ask the relevant persons to give statements on such incident. Violations carry a maximum combined penalty of up to one month's imprisonment and THB 1,000 fine.

2.14 Schools
• Private School Act, B.E. 2550 (2007)
The Private School Act, B.E. 2550 (2007) prescribes that the advertising of school business is permitted but shall not contain any statement or data that is false, exaggerated, or contrary to public order or good morals.
Any person found to be in violation of such act shall be ordered to cease the advertisement, correct the advertisement or advertise a correction of a misunderstanding which may have occurred.

2.15 Hotels, restaurants, entertainment spots
• Hotel Act 
Advertising of hotel businesses is not prohibited under the Hotel Act, B.E. 2547 (2004). 
• Service Houses Act 
Advertising of the business of, among others, restaurants, nightclubs, pubs, spas, massage parlors and beauty parlors, is not prohibited under the Service House Act, B.E. 2509 (1966). 

2.16 Condominium
• Condominium Act 
The Condominium Act, B.E. 2522 (1979) prescribes that advertising of business of sale of condominium units is not prohibited under the Act. The statements and pictures of the advertisement are regarded as part of the contract to buy and sell condominium or the contract of condominium, as the case may be. If any statement or picture is contradictory or inconsistent with the contents in the contract to buy and sell the condominium unit, it shall be interpreted in favor of the prospective buyer or the buyer of the condominium. 

2.17 Hazardous Substances
• Hazardous substances act 
The Hazardous Substances Act, B.E. 2535 (1992) provides that advertising of hazardous substances shall be governed by the CPA. 

2.18 Direct sales and direct marketing
• Direct Sales and Direct Marketing Act 
The Direct Sales and Direct Marketing Act, B.E. 2545 (2002) provides that advertising of business of direct sales and direct marketing shall be governed by the CPA. 

2.19 Intellectual property
Thailand does not currently have a specific law directly prohibiting this kind of advertisement. However, if any statements in such advertisement could mislead consumers about the products, they would be considered as prohibited statements under any applicable laws and regulations, e.g., the CPA, the Computer Crimes Act, etc. In addition, since offering infringing products for sale is illegal in Thailand, anyone who publishes the same may be subject to criminal liability under specific IP laws as well.
• Copyright Act 
The Copyright Act, B.E. 2537 (1994) prescribes that any reproduction, adaptation, communication to the public or rental of copyrighted work without permission or consent of the copyright owner is deemed copyright infringement, which carries a maximum combined penalty of between six months and four years' imprisonment and between THB 100,000 and THB 800,000 fine.
• Trademark Act
The Trademark Act, B.E. 2534 (1991) prescribes that counterfeit or imitation of trademark is deemed trademark infringement, which carries a maximum combined penalty of up to four years' imprisonment and THB 400,000 fine.
• Patent Act, B.E. 2522 (1979) 
The Patent Act, B.E. 2522 (1979) prescribes that the patent owner has exclusive rights to produce, use, sell, offer for sale or import patented products. Violation of such Act carries a maximum combined penalty of up to two years' imprisonment and THB 400,000 fine.

Last updated on October 19,2016