LINE Ads AI Agent Feature Terms of Service
These LINE Ads AI Agents Feature Terms of Service (these “Terms”) set forth the conditions for use of the LINE Ads AI Agents (as defined in Article 1.1) provided by LY Corporation and/or its affiliates designated by LY Corporation (collectively, the “Company”). These Terms apply to the customers who use the LINE Ads for Advertiser (the “Service”), (the “Customer”).
These Terms shall be applicable together with the LINE Ads for Advertiser Terms of Use (hereinafter referred to as the “Ads Terms”, https://terms.line.me/LINEAdsTOU?lang=en), and, in the event of any inconsistency, etc., between these Terms and the Ads Terms, these Terms shall prevail. In addition, definitions of terms as used herein shall be in accordance with the Ads Terms, unless otherwise set forth herein. A Customer who wishes to use the Feature (as defined in Article 1.1) shall agree to these Terms upon making an application for use of the Feature, using the method separately designated by the Company, and, upon the Company’s approval of such application, the contents of these Terms shall form a part of the Service Agreement (Article 2.1 of the Ads Terms).
Article 1 (Overview of the Feature)
1. The LINE Ads AI Agents provides generative AI (as defined in Article 5.1) functions to support the Customer’s advertising activities (campaign) design, creative material production, performance analysis, and report generation within the Service, including, without limitation, the following functions (collectively, the “Feature”):
(1) Campaign Auto-Generation (Campaign Agent): a function that uses generative AI to automatically generate suggestions for campaign settings, structures, and related recommendations;
(2) URL Content Extraction (Creative Agent): a function by which the Customer inputs a specified website URL and the system automatically extracts and analyzes images, text, or other materials contained on that website; and
(3) AI Analysis and Reporting (Report Agent): a function that analyzes the foregoing data and outputs a generative report (the “AI Report”).
2. All or part of the Feature may be implemented through APIs or services provided by third parties (OpenAI, L.L.C., OpenAI OpCo, L.L.C., and Google L.L.C.; “Third-Party Generative AI Services”).
Article 2 (Nature of Generated Content and Customer Acknowledgements)
1. The Customer understands and agrees that the campaign settings, creative materials, analysis results, AI Report, or other content generated or processed by AI through the Feature (collectively, the “Generated Content”) may be inaccurate, outdated, subjective, discriminatory, inappropriate, or may infringe third-party rights.
2. The Company makes no express or implied warranty regarding the reliability, accuracy, completeness, timeliness, usefulness, fitness for a particular purpose, or continuity of the Generated Content. The Customer shall review the Generated Content and, where necessary, modify, delete, or replace it before use, and shall bear all responsibility for the final advertising content, submitted creatives, and all legal consequences thereof.
3. The Generated Content is merely a technical assistance output and does not represent the position, warranty, or recommendation of the Company.
Article 3 (URL Input, Crawling, and Collection/Use of Website Content)
1. For the purpose of ad creation, creative generation, analysis, or optimization, the Company may automatically search, crawl, scan, download, and process the website URL related to the advertisement submitted by the Customer (the “Target URL”), and collect and use the content contained on the webpage (including, without limitation, images and text; collectively, the “Target Website Content”). By entering a Target URL, the Customer acknowledges and agrees that the Company will scan, download, and process images and text on that webpage.
2. If the webpage or website indicated by the Target URL prohibits or restricts the foregoing searching, crawling, downloading, or processing, the Customer agrees not to enter such URL. The Customer further acknowledges that if the Company is unable to perform such searching or crawling for any reason, the advertisement may not be posted or delivered.
3. The Customer agrees that the Customer shall not change or modify the delivery content or webpage content while the Company performs searching or crawling, and understands that the content at the time of crawling may differ from the content thereafter, and the Company shall not be responsible for such differences.
4. If the Target Website Content contains personal information, the Customer shall, before entering the Target URL, obtain any required consent from the relevant individuals and ensure compliance with the Act on the Protection of Personal Information (Act No. 57 of May 30, 2003) and other applicable laws, orders, and guidelines regarding the handling of personal data.
5. The Customer represents and warrants that the Customer holds all necessary rights and authorizations to the Target Website Content and to authorize the Company to use such content, and that the Company’s use under these Terms does not infringe any rights of third parties. If the Customer breaches the foregoing warranty, the Customer shall be liable for any and all claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising therefrom, and shall indemnify and hold harmless the Company.
6. The Company shall not be liable for any damages suffered by the Customer arising from or related to the Company’s performance of, or inability to perform, searching or crawling (except in cases of the Company’s willful misconduct or gross negligence).
Article 4 (Third-Party Generative AI Services and Cross-Border Transfers)
1. The Customer understands and agrees that the Feature may be technically supported by Third-Party Generative AI Services. The Company does not own such third-party technologies, and information collected, processed, or provided by such third parties may be subject to their own terms and policies.
2. The Customer agrees to comply with the terms and policies (including updates thereto) of the Third-Party Generative AI Services when using the Feature and shall be solely responsible for confirming compliance with all applicable laws.
3. The Customer understands and agrees that, to the extent necessary to provide the Feature, all or part of the Customer’s input information, Target URL, Target Website Content, and Generated Content may be transmitted to and processed in the countries or regions where the Third-Party Generative AI Services are located (including the United States), and the Company may transmit data as necessary in accordance with the third-party service settings.
4. The Company shall not be liable for any acts, omissions, errors, inaccuracies, delays, service interruptions, security incidents, data loss, regulatory non-compliance, or other damages arising out of or in connection with the use of or inability to use such Third-Party Generative AI Services.
5. The Company does not guarantee the continued availability, performance, or compliance of any Third-Party Generative AI Services, and may modify, replace, suspend, or discontinue integration with such services at its discretion.
Article 5 (Use of AI, License, Derivative Data, and Use Restrictions)
1. Definition of AI: “AI” as used in these Terms means technology or functions by which artificial machines simulate human cognitive functions (including, without limitation, perception, learning, reasoning, decision-making, and action) to perform tasks.
2. Customer Representations and Warranties: The Customer represents and warrants that:
(1) any content provided by the Customer or designated for processing by the Feature (including the Target URL/Target Website Content/creatives/text, etc.) does not infringe any third party’s copyrights, patents, trademarks, trade secrets, or other rights, and does not violate any applicable laws;
(2) when using the Feature, the Customer shall not provide, process, use, or otherwise disclose to the Company any third-party personal information that has not been lawfully processed, or any confidential information; and
(3) before using the Feature, the Customer shall review and remove any such third-party personal information that has not been lawfully processed or any confidential information contained in the content. The Customer’s use of the Feature and the Generated Content shall not violate the Ads Terms (including provisions regarding service interruption/suspension) or other applicable rules, and if there is any violation, the Customer shall bear all legal liability and consequences.
3. License: The Customer grants the Company a worldwide, perpetual, irrevocable, transferable, and sublicensable (limited to its affiliates) right and license to use, reproduce, modify, create derivative works (including, without limitation, AI-related uses such as text/image generation, machine learning, model training, and retrieval-augmented generation (RAG)), adapt, compile, edit, publicly transmit, publicly broadcast, publicly display, and distribute the Customer’s inputs and outputs in connection with the Feature (including the Generated Content) for the following purposes:
(1) providing and maintaining the Service and the Feature;
(2) the Company’s products and/or services improvement (including analysis, calibration, and quality enhancement);
(3) troubleshooting and security maintenance;
(4) detection and review of inappropriate content; and
(5) other purposes permitted under the Company’s relevant terms of service and privacy policy.
4. To the extent permitted by law, the Customer agrees not to exercise any privacy, publicity, moral, or similar rights that the Customer may have in the foregoing input and output content.
5. Derivative Data and Intellectual Property Rights: The Company or any person designated by the Company owns any and all intellectual property rights relating to the following (collectively, the “Derivative Data”):
(1) the Feature and its AI functions;
(2) the learning models for such AI functions; and
(3) other data established or generated by the Company based on the Feature.
6. Except as expressly agreed in writing by the Company, only the Company may use the Derivative Data.
7. Use Restrictions: The Customer may use the Generated Content only for ad delivery and necessary operational purposes in connection with services provided by the Company, and shall not use it for any other purpose, including, without limitation, generating prompts or training other AI or machine learning models.
Article 6 (Disclaimers, Review, and Compliance Obligations)
1. The Company does not warrant that the Generated Content does not infringe third-party rights, nor does it warrant that the Generated Content is free from inaccuracies or inappropriate content. The Customer shall modify, delete, or replace the Generated Content at the Customer’s own discretion and shall be solely responsible for the final advertising creatives and any related legal liabilities.
2. The Company does not guarantee that any advertising creatives containing Generated Content will pass the ad review standards established by the Company. Even if the Customer uses the Feature, the Customer shall comply with the Company’s ad standards, distribution guidelines, and other rules and guidelines.
Article 7 (Data Retention and Use)
The Company may store the Customer’s inputs and outputs used in connection with the Feature (including the Target URL, extracted results of the Target Website Content, and Generated Content) in the Company’s database, and use them for the purposes of preventing unlawful activities, analysis, or development and improvement of the Company’s services.
Article 8 (Customer Responsibility, Indemnification, and Damages)
1. If any complaint, claim, lawsuit, damages, or other dispute arises with a third party in connection with the Customer’s use of the Feature or the Generated Content, the Customer shall handle such matter at the Customer’s own responsibility and expense.
2. If the Company suffers any damage as a result of the foregoing (including reasonable attorneys’ fees, administrative fines, third-party claims, lost profits, etc.), the Customer shall compensate and indemnify the Company.
3. Except in cases of the Company’s willful misconduct or gross negligence, the Company shall not be liable for any damages incurred by the Customer arising out of the Customer’s use of the Feature.
Article 9 (Feature Interruption and Suspension)
1. The Company may interrupt or suspend provision of all or part of the Feature due to system maintenance, equipment failure, telecommunications/network interruptions, failures of Third-Party Generative AI Services, or other causes not attributable to the Company.
2. If the Customer violates these Terms or the Ads Terms, or if the Company reasonably determines that the Customer’s use may create regulatory risk, infringement risk, or materially interfere with operation of the Service, the Company may suspend or restrict the Customer’s use of the Feature and may take necessary measures as appropriate (including, without limitation, refusing outputs, stopping crawling, or stopping report generation).
Article 10 (Fees)
In principle, the Feature is provided free of charge; however, any communication fees, equipment costs, or other expenses required for the Customer to use the Feature shall be borne by the Customer.
Article 11 (Amendments)
The Company may amend these Terms as necessary and in accordance with applicable laws by announcement or notice. In such case, the Company shall inform the Customer of the contents of the amended version of these Terms, as well as the effective date of said amendment, by indicating the same on a screen provided by the Feature or on the Company’s website, or by notifying the Customer by using the method prescribed by the Company. The amended version of these Terms shall become effective as of the effective date thereof.