LINE Company (Thailand) Limited Privacy Policy

This Privacy Policy of LINE Company (Thailand) Limited ("we", "us", or "our") applies to the operations of us that we offer through LINE platforms or our platforms, regardless of channel of access, be it via mobile application or website (the "Services"). It provides the policies and procedures for collecting, using, and disclosing the information of each visitor to or user of the Services ("you", "your", or the “User”). In this Privacy Policy (the “Policy”), which describes what information we collect and what it's used for. We take protecting your privacy seriously, and we want you to understand exactly how and why we use your information. Please read this Policy carefully as it describes how we collect, use, disclose, and/or transfer your personal information.

What Information We Collect

1.Information About User

We may collect information about you relevant to the Services. For example, name, surname, nickname, phone number, address, email address. This information allows us to improve the Services and provide additional features and functionality.

If you choose to participate in promotional events or surveys [OPTIONAL] that we offer from time to time, we may request your contact details (e.g., name, surname, phone number, address, email address, gender and date of birth) in order to confirm your participation eligibility, enable you to fill out questionnaires, and to deliver any prizes you may win, and otherwise administer the event.

2.Information We Collect Automatically

We may automatically collect information about your use of the Services such as: access time; device ID or other unique identifier; IP address; mac address; language information; device name and model; locale and timezone; geo-location data; carrier provider; operating system information; your activities within the Services; and the length of time that you are logged in. And we may automatically collect information about your LINE: internal identifier; display name; profile. We may combine this information with other information that we have collected about you.

For geo-location data [OPTIONAL], we provide features that utilize geolocation data for your convenience and to improve your user experience. You are not required to provide your location information (“geolocation data”). Furthermore, when you do not accept sending your geolocation data by your mobile device settings, geolocation data will not be sent to us.

3.Information We Receive from Third Parties
In order to provide you with an optimized service, we may receive your personal information from third parties.  Upon receipt thereof, there are cases where your personal information is received from partners operating their specific services and where your personal information is received from partners operating services linked to the Services.  If you use any service linked to a third party, we may automatically issue an internal identifier to associate your personal information with such service, and share the same with such third party.

How We Use Information We Collect

In general, we use the information we collect from and about you to provide and operate the Services, to fulfill our contractual obligation with you, respond to your requests, communicate with you, to provide customer service and technical support, and offer you the promotions from us and/or from our affiliates and business partners. We may also use information:

-To develop and improve the Services and systems to enhance our Services standard.
-To record images and/or voices relating to the meetings, trainings, seminars, recreations or marketing activities.
-To deliver targeted marketing, targeted advertising, service updates, and promotional offers based on your communication preferences.
-To send you notices and communication.
-To verify your identity and prevent spam or other unauthorized or illegal activity.
-To better understand how users access and use our Services, both on an aggregated and individualized basis, in order to improve our Services and respond to user desires and preferences, and/or for other research and analytical purposes.
-To prevent, detect, mitigate, and investigate fraud, security breaches or other potentially prohibited or illegal activities
-As necessary to meet responsibilities we have to our regulators, tax officials, law enforcement, or otherwise meet our legal obligations.
-As necessary for our legitimate interests or legitimate interests of any other person or legal person.
-For preventing or suppressing a danger to a person’s life, body or health.
-As necessary for the performance of a task we carried out in the public interest, or it is necessary for the exercising of official authority vested in us.
-For the achievement of the purpose relating to the preparation of the historical documents or the archives for public interest, or for the purpose relating to research or statistics with appropriate security measure.

If you do not provide your information to us, we may not be able to facilitate, communicate or provide some or all of our Services to you.

How We Share Information

We may disclose and/or transfer your information to the following parties within Thailand and/or to overseas, which such destination countries may or may not have an adequate data protection standard similar to Thailand.

1.Our Affiliates and Subsidiaries
We may disclose the information we collect to our affiliates and subsidiaries for the purposes under this Policy. 

2.Service Providers
We may disclose the information we collect to third party vendors, service providers, contractors or agents who perform functions on our behalf. 

3.Business Transfers
We may disclose the information we have collected to another company in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4.Third Parties and Partners
We may share the information with our third party partners, including advertisers where the disclosure of your information has a specific purpose and under lawful basis, as well as appropriate security measures. For example, if you post content that mentions one of our advertisers, we may share that content with them. 
Other than as described in this Policy, we will not provide your information to any third parties without your consent, unless we believe in good faith that we are required or permitted to do so under applicable laws, except for cases where you use services linked to a third party, or other cases where the minimum information necessary for partners to identify users is provided.

5.In Response to Legal Process
We also may disclose the information in order to comply with the law, a judicial proceeding, court order, subpoena, or other legal process. For example, we may share your IP address or other identifier or any other information we have collected about you and your device.

6.To Protect Us and Others
We also may disclose information if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which We are involved.

7.Aggregate and De-Identified Information
We may also share aggregate or de-identified information about users with third parties for marketing, advertising or similar purposes. 

How Long Do We Keep Your Information

We generally only keep your information to the extent necessary for the performance of our Services and/or obligations and for as long as is reasonably required for the purposes explained in this Policy or as required by applicable data protection laws. We will also retain information if we reasonably believe there is a prospect of dispute/litigation to the extent permitted by applicable laws.

Minors and Children

Our Services are not directed to children under the age of majority under applicable laws, and we do not knowingly collect, use, and/or disclose personal information of children under the age of majority under applicable laws without obtaining parental consent.
If we are aware that personal information of children under the age of majority under applicable laws has been collected, used, and/or disclosed on the Service without parental consent, then we will take the appropriate steps to delete or anonymize this information unless there is legal ground for us for the collection, use, and/or disclosure. 


We use cookies and similar local storage technologies.

A cookie is a small text file that is stored on your computer when visiting a website. This text file stores information that can be read by the website when visiting it again at a later date. Some of these cookies are necessary because otherwise the site is unable to function properly. Other cookies are convenient for the visitor: they remember your username in a secure way as well as your language preferences, for example. Cookies mean that you do not need to fill out the same information each time you visit a website.   

We use cookies:

-To help us maintain your session when you use Services and/or any additional services.
-To enhance security of our systems.
-To store your preferences and provide customized services to you.
-To help us understand how people use Services and to improve them.

Most Internet browsers allow you to control whether or not to accept cookies. If, however, you deactivate cookies or limit the ability to set cookies, you may not be able to obtain the full benefit of the Website or access all of its functions, which may limit your overall user experience.

Third Party Analytics

We may use automated devices and applications, included those offered by third parties to evaluate usage of our Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. The information collected may include unique device identifiers, device manufacturer and operating system, IP address, mac address, browser type, session start/stop time and user activity.

Third-Party Links

Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites.

Your Rights
Subject to applicable laws, you may have the following rights with respect to your personal information:
-You have right to withdraw consent for collection, use, or disclosure of your information that is based on your consent at any time. However, if you withdraw your consent, we may not be able to facilitate, communicate or provide some or all of our Services to you;
-You can request access to, obtain a copy, of your information that we hold about you;
-You can request us to rectify your information to be accurate, up-to-date, complete, and not misleading or for the disclosure of the acquisition of your information that is obtained without your consent;
-You have a right to request us to provide your information or transmit that information to another organization;
-You have a right to object to us or restrict us from collecting, using, or disclosing your information in certain circumstances;
-You have a right to request us to erase or destroy or anonymize your information in certain circumstances as applicable with law;
-You have right to lodge a complaint with the competent public authority if you believe that we have not complied with law.
You can exercise these rights by contacting us per the details below.

Contact Us

If you have any questions about the privacy aspects of our Services, comments, concerns or would like to make a complaint about this Policy, please contact us via the Contact Form or by writing to:

LINE Company (Thailand) Limited
Attn: Privacy Policy
127 Gaysorn Tower, Unit A 17th Floor 
and Unit D, E, F, G, J 18th Floor, Ratchadamri Road 
Lumpini Subdistrict, Pathumwan District Bangkok 10330 Thailand

Data Protection Officer ("DPO")

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time and will notify you of such change. Where applicable and required, we will ask for your consent for any change that your consent is needed.

Formulated 12 September 2020
Last revised 25 May 2022